For many marketers and ecommerce sellers, email is a powerful but very economical tool.
Once people have signed up to your list, you can market to them repeatedly, typically at no extra cost to you.
In short, you can maximize customer sales – and increase your customer lifetime value – just by sending emails!
You can broadcast your upcoming product launch, give them special discounts for being a subscriber, remind them to check out the items in their shopping cart, upsell or cross-sell a product they might like, and so much more.
Email is older than the Internet itself, but that doesn’t mean it’s antiquated.
Granted, early email was nothing like it is today, but the technology’s only gotten better through the decades.
Nowadays, email isn’t just used for sending and receiving messages.
It’s also used to sign up for various web services, such as social media, online banking, ecommerce sites, and more.
In short, it’s a big part of our online identity!
So, to answer the question, yes, emails still work great for marketing!
Customer acquisition is obviously important to any business.
But a lot of business owners make the mistake of focusing only on acquiring new customers and end up relegating customer retention to the back burner.
Building long-term relationships is key to business success. Email marketing is simply one channel where you can nurture your relationship with both prospects and paying customers.
In the next chapters, you will learn how exactly you can use email marketing to help with your customer retention strategies – and make more sales in the process!